Wayfinder’s success is not only due to the unique design of their curriculum, but also their focus on high-quality materials for students. However, their website lacked the fit and finish to match. Our job was to ensure a first impression that would better mirror the design sensibilities and thoughtful approach of their best-in-class curriculum.
Wayfinder’s brand guidelines utilize natural elements and artwork as a building block for their identity. We selected a few of their illustrations and peppered them throughout the site.
When it came to photography we combined minimalistic natural backdrops, with real-life classroom scenes that avoided cliche scenarios.
With all our elements combined, including a fresh color palette and clean typography, the Wayfinder site exudes a modern, tech-forward feel, while still maintaining the brand’s organic warmth.
