Dan Hughes headshot
Dan Hughes
Partner
Since the ripe age of fifteen, digital has been at the center of Dan's career. In the mid-90s, he helped launch the web’s first video game publication, Intelligent Gamer. After the site was purchased and absorbed into a print magazine (yeah, the 90s), Dan turned his attention to Apple and the Mac community with Webintosh, one of the trailblazers in the Mac publishing space. (Kind of wild but true – the site was acquired in 2000 and still lives on today under the Mac Observer brand.)
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Soon after, the advertising bug bit. Dan was an early member of the team at i-FRONTIER, Philadelphia’s pioneering digital agency, and further honed his craft at Brownstein Group, Digitas Health, and Razorfish. In 2007, he co-founded a&g’s Philadelphia office and helped the outpost grow from two guys in a basement into an industry-leading innovation factory and creative powerhouse.
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At Armor, Dan’s role is part operations, finance, and new business.
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Chris Reif headshot
Chris Reif
Partner
Chris began his career in the late 90’s as a freelance designer and developer during the dot-com boom. After boom became bust, Chris settled down in Philadelphia and honed his creative craft at Brownstein Group and Razorfish.

In 2007, Chris left his Associate Creative Director position at Razorfish to launch Neiman Group’s Philadelphia office in the basement of his South Philly home. Under his watch the office flourished – headcount grew from 2 to 60 and new relationships were formed with the likes of XFINITY, Yuengling, Sunoco, Beats by Dre, Campbell’s, Villanova University, and the Philadelphia Museum of Art. Ultimately, the office’s award-winning creative and technology output caught the eye of Boston-based Allen & Gerritsen, who acquired Neiman in 2013.

Chris came to Armor to do what he does best – build teams, establish a creative culture, and foster great work.
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Hilary Sedgwick headshot
Hilary Sedgwick
Creative Director
Born and raised in Amherst, MA, Hilary moved to Philadelphia in 2000 to pursue a degree in photography from University of the Arts. Acknowledging her love for beautiful type, well-composed layouts and sharp identity work, she decided to declare Graphic Design as her major. At UArts, she refined her skills in multiple areas including print, digital, typography, identity & photography.

Before joining Armor, she led creative efforts for Allen & Gerritsen and O3 World. Over the years, her work has included branding and advertising efforts for the National Constitution Center, Dietz & Watson, Yuengling, and Temple University, among others

She likes good cheese, most social occasions, cats, all things design, and, most of all, her husband Kenny.
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Mike Bray headshot
Mike Bray
Client Lead
A native Philadelphian and graduate of Temple University, Mike started his career at Tierney in, of all places, Philadelphia. After a short stint in business development, he spent the next six years climbing the ‘account guy’ ladder to eventually lead campaigns for brands like Martin Guitar, Bayer, and TD Bank.

In 2011, Mike joined the budding Philadelphia outpost of Neiman, where he helped grow the office and expand key accounts and relationships, helping set the stage for the agency’s acquisition by Allen & Gerritsen in 2013. Through his time there, Mike’s experience truly ran the gamut. From award-winning work for his alma mater Temple University, to citywide health initiatives for Philadelphia, to innovation work for Campbell’s, Caron Treatment Centers and Sunoco. He even got to inject his passion for beer while handling the rebranding of Tröegs Brewing, and a brand new national ad campaign for America’s oldest brewery, Yuengling.

At Armor, Mike brings his wide range of skills and experiences to our clients as their day-to-day lead.
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About

Let’s be honest.

Agencies usually have some cute way of describing themselves. Or they try really hard to differentiate with some sophisticated sounding shorthand.
For us, we prefer to tell it like it is. We’re a tight-knit team who are trying to build the agency that we’ve always wanted to work for. One that strips away the bullshit and focuses squarely on one and only goal – creating great work that puts smiles on clients’ faces.
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Services
Strategy
Brand Identity
UX/UI Design
Front-End Development
Back-End Development
Social Media Creative
Print / OOH / TV
Copywriting
Illustration
Meet The Team
We’re so old, even our photos are fading.
Dan Hughes headshot
Dan Hughes
Partner
Chris Reif headshot
Chris Reif
Partner
Hilary Sedgwick headshot
Hilary Sedgwick
Creative Director
Mike Bray headshot
Mike Bray
Client Lead
Bet you $5 that we’re worth a Zoom.
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123 S Broad St, Ste 2435
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© 2023 Armor
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