James Brodsky knew what he wanted. The founder of NYC-based Sharp Communications had seen his PR agency flourish nicely, and was now ready for its identity to evolve right along with it. His vision included a new name, new branding and an impeccably appointed new office space in Midtown Manhattan.
Over the years the Sharp brand had become synonymous with a vibrant orange that helped them stand out in the crowded NYC communcations space. We anchored their identity in that orange and used it as a bold accent in all aspects of the identity work.
We’ll admit we didn’t have a big part in designing their physical space, but helping them out with environmental graphics throughout was a nice way to leave our imprint on this beautiful design.
When it came to Sharp’s new website we kept it crisp and fresh with B&W photography, a restrained color palette and clean typography.
