To help site visitors choose a meal kit we needed to design an interface and filter system that put every option on a level playing field. With all extraneous information removed it made comparing, contrasting and ultimately selecting a service much easier.
We designed content modules that made service details easy to scan and compare. While recipes were placed in rotating carousels for fast browsing.
The Meal Finds identity needed to stay relatively neutral to work well with the hundreds of brands that would be surrounding it. We created a simple mark and paired it with a lightweight and airy palette.
With so many categories of services and kits, we opted to design a set of icons that could be used to represent each.
We designed an easy-to-use filter and sort system that makes finding the perfect meal kit simpler.
