Georgian Court University

A refresh for a university with big dreams.

GCU sits on a beautiful 156-acre plot of land in Lakewood, NJ. This gives students easy access to the beach, as well as NYC and Philadelphia. But it also presented us with a challenge. How do we help this small university stand out among the giants in these two major metro markets?

New voice, new look, new energy.

The centerpiece of our marketing efforts was an admissions microsite that gave prospective students a glimpse into life and learning at GCU. The site’s streamlined experience showcased the promise of a GCU education, without getting lost in the entirety of the university’s online presence.


A visual splash

With some fairly bold elements already existing within GCU’s brand palette, we decided to run towards that energy with equally striking photography and dynamic type design.

Design Takeover

The microsite design was so well received that the university asked us to apply the new aesthetic to GCU’s main website for a future release.

It doesn’t have to stop here. We’ve got a lot more sweet work to show you. Keep going.
View the Work