Less is more
When it came to designing the campaign we opted for simplicity. In a category that typically relied on photography, we chose an all graphic approach. Relying on the bold Einstein brand palette and clean typography, our campaign stood out in print, out-of-home and online.
Projecting empathy & experience
Conceptually we rallied around the idea of starting a conversation with the Einstein team through a simple phrase, “Let’s talk.” We wanted the tone of the writing to instill confidence and comfort. So we broached common concerns that patients have as a way to preempt fear and reinforce Einstein’s expertise in the field.
Projecting empathy & experience
Conceptually we rallied around the idea of starting a conversation with the Einstein team through a simple phrase, “Let’s talk.” We wanted the tone of the writing to instill confidence and comfort. So we broached common concerns that patients have as a way to preempt fear and reinforce Einstein’s expertise in the field.
